Marketing Automation & CDPs · reliability comparison
Census vs Hightouch: which is more reliable? (2026)
Hightouch is more reliable than Census, scoring 89.2 vs 78.8 out of 100. Over the last 90 days Census reported 5 incidents and Hightouch reported 9, with effective uptime of 99.72% and 99.92% respectively. Hightouch resolves incidents faster on average (1h 14m).
Data updated Nov 1, 2026 · How we score
| Metric | Census | Hightouch |
|---|---|---|
| Reliability score | 78.8 | 89.2 |
| Rank (marketing automation platforms) | #7 | #5 |
| Uptime (90 days) | 99.72% | 99.92% |
| Incidents (90 days) | 5 | 9 |
| Partial / major outages | 5 | 1 |
| Avg time to resolve | 2h 13m | 1h 14m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Census and Hightouch differ
- Hightouch reported 80% more incidents than Census over the last 90 days (9 vs 5).
- Census had 5 partial or major outages, compared with 1 for Hightouch.
- Hightouch fixes problems faster: 1h 14m on average, against 2h 13m for Census.
- Census's longest outage on record lasted 5h 7m (Jan 5, 2026); Hightouch's lasted 1h 14m (May 8, 2026).
90-day uptime
Census
Hightouch
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Census incidents
- Partial outageOct 1, 2026 · resolved in 3h 16m
Sync Outage in azure-eastus region
Affected: Sync Engine
- Partial outageSep 16, 2026 · resolved in 3h 51m
LinkedIn Sync Failures - server responding with status 426
Affected: Census Sync Management UI
- Major outageSep 9, 2026 · resolved in 52m
Affected: Census Sync Management UI
- Partial outageSep 8, 2026 · resolved in 2h 2m
Affected: Census Sync Management UI
- Partial outageAug 26, 2026 · resolved in 1h 2m
Facebook (Meta) Sync Failures - API access disrupted
Affected: Census Sync Management UI, Sync Engine
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →