Marketing Automation & CDPs · reliability comparison
Census vs Optimove: which is more reliable? (2026)
Census and Optimove are effectively tied on reliability (78.8 vs 80.0). Over the last 90 days Census reported 5 incidents and Optimove reported 1, with effective uptime of 99.72% and 99.88% respectively. Census resolves incidents faster on average (2h 13m).
Data updated Nov 1, 2026 · How we score
| Metric | Census | Optimove |
|---|---|---|
| Reliability score | 78.8 | 80.0 |
| Rank (marketing automation platforms) | #7 | #6 |
| Uptime (90 days) | 99.72% | 99.88% |
| Incidents (90 days) | 5 | 1 |
| Partial / major outages | 5 | 0 |
| Avg time to resolve | 2h 13m | 15h 59m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Census and Optimove differ
- Census reported 5× as many incidents as Optimove over the last 90 days (5 vs 1).
- Census had 5 partial or major outages, compared with 0 for Optimove.
- Census fixes problems faster: 2h 13m on average, against 15h 59m for Optimove (7.2× quicker).
- Census's longest outage on record lasted 5h 7m (Jan 5, 2026); Optimove's lasted 11h 21m (Jan 23, 2026).
90-day uptime
Census
Optimove
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Census incidents
- Partial outageOct 1, 2026 · resolved in 3h 16m
Sync Outage in azure-eastus regionofficial update ↗
Affected: Sync Engine
- Partial outageSep 16, 2026 · resolved in 3h 51m
LinkedIn Sync Failures - server responding with status 426official update ↗
Affected: Census Sync Management UI
- Major outageSep 9, 2026 · resolved in 52m
App failing to loadofficial update ↗
Affected: Census Sync Management UI
- Partial outageSep 8, 2026 · resolved in 2h 2m
Degraded UI performanceofficial update ↗
Affected: Census Sync Management UI
- Partial outageAug 26, 2026 · resolved in 1h 2m
Facebook (Meta) Sync Failures - API access disrupted
Affected: Census Sync Management UI, Sync Engine
Recent Optimove incidents
- Degraded performanceAug 7, 2026 · resolved in 15h 59m
Optimail | Campaign Execution Issue
Affected: Optimail
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →