Advertising Platforms · reliability comparison

Google Ads vs Microsoft Advertising: which is more reliable? (2026)

Google Ads is more reliable than Microsoft Advertising, scoring 100.0 vs 85.6 out of 100. Over the last 90 days Google Ads reported 0 incidents and Microsoft Advertising reported 6, with effective uptime of 100% and 100% respectively.

Data updated Nov 2, 2026 · How we score

MetricGoogle AdsMicrosoft Advertising
Reliability score100.085.6
Rank (ad platforms)—#5
Uptime (90 days)100%100%
Incidents (90 days)06
Partial / major outages00
Avg time to resolve——
Outages we detected00
Transparency score100/100100/100

Where Google Ads and Microsoft Advertising differ

  • Google Ads reported no incidents in the last 90 days, while Microsoft Advertising reported 6.

90-day uptime

Google Ads

Aug 5, 2026 – Nov 2, 2026: no incidents
90 days ago100% average daily uptimeToday

Microsoft Advertising

Aug 5, 2026 – Oct 14, 2026: no incidentsOct 15, 2026: 100% uptime, 1 incident (Degraded performance)Oct 16, 2026 – Oct 22, 2026: no incidentsOct 23, 2026: 100% uptime, 1 incident (Degraded performance)Oct 24, 2026 – Oct 25, 2026: no incidentsOct 26, 2026: 100% uptime, 1 incident (Degraded performance)Oct 27, 2026 – Oct 28, 2026: no incidentsOct 29, 2026: 100% uptime, 1 incident (Degraded performance)Oct 30, 2026: 100% uptime, 2 incidents (Degraded performance)Oct 31, 2026 – Nov 2, 2026: no incidents
90 days ago100% average daily uptimeToday

Recent Google Ads incidents

No incidents reported by Google Ads in the last 90 days.

Full Google Ads reliability report →

Recent Microsoft Advertising incidents

Full Microsoft Advertising reliability report →

Other ad platforms to consider

See the full most reliable advertising platforms ranking →