Marketing Automation & CDPs · reliability comparison
Hightouch vs HubSpot Marketing Hub: which is more reliable? (2026)
HubSpot Marketing Hub is more reliable than Hightouch, scoring 96.2 vs 89.2 out of 100. Over the last 90 days Hightouch reported 9 incidents and HubSpot Marketing Hub reported 10, with effective uptime of 99.92% and 100% respectively.
Data updated Nov 1, 2026 · How we score
| Metric | Hightouch | HubSpot Marketing Hub |
|---|---|---|
| Reliability score | 89.2 | 96.2 |
| Rank (marketing automation platforms) | #5 | #1 |
| Uptime (90 days) | 99.92% | 100% |
| Incidents (90 days) | 9 | 10 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 1h 14m | — |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Hightouch and HubSpot Marketing Hub differ
- HubSpot Marketing Hub reported 11% more incidents than Hightouch over the last 90 days (10 vs 9).
- Hightouch had 1 partial or major outage, compared with 0 for HubSpot Marketing Hub.
- Hightouch's longest outage on record lasted 1h 14m (May 8, 2026); HubSpot Marketing Hub's lasted 3d (Jul 14, 2026).
90-day uptime
Hightouch
HubSpot Marketing Hub
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Recent HubSpot Marketing Hub incidents
- InformationalOct 23, 2026 · resolved in 2h 47m
Some HubSpot tools may be unavailable for some users
Affected: CRM, Marketing Tools, Website, Sales Tools, Service Tools, Chat & Automation +5 more
- InformationalOct 22, 2026 · resolved in 1h 53m
- InformationalOct 8, 2026 · resolved in 1h 35m
Marketing email statistics are delayed
Affected: Marketing Tools, Reports
- InformationalOct 2, 2026 · resolved in 1h 53m
HubSpot is experiencing issues
Affected: CRM, Marketing Tools, Chat & Automation
- InformationalSep 23, 2026 · resolved in 13m
- InformationalSep 8, 2026 · resolved in 59m
Other marketing automation platforms to consider
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
- Optimove · #6 · 99.88% uptime
See the full most reliable marketing automation & customer data platforms ranking →