Marketing Automation & CDPs · reliability comparison
Hightouch vs Iterable: which is more reliable? (2026)
Iterable is more reliable than Hightouch, scoring 93.7 vs 89.2 out of 100. Over the last 90 days Hightouch reported 9 incidents and Iterable reported 4, with effective uptime of 99.92% and 99.96% respectively. Iterable resolves incidents faster on average (1h 12m).
Data updated Nov 1, 2026 · How we score
| Metric | Hightouch | Iterable |
|---|---|---|
| Reliability score | 89.2 | 93.7 |
| Rank (marketing automation platforms) | #5 | #3 |
| Uptime (90 days) | 99.92% | 99.96% |
| Incidents (90 days) | 9 | 4 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 1h 14m | 1h 12m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Hightouch and Iterable differ
- Hightouch reported 2.3× as many incidents as Iterable over the last 90 days (9 vs 4).
- Hightouch had 1 partial or major outage, compared with 0 for Iterable.
- Hightouch's longest outage on record lasted 1h 14m (May 8, 2026); Iterable's lasted 40m (Jul 16, 2026).
90-day uptime
Hightouch
Iterable
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Recent Iterable incidents
- Degraded performanceOct 28, 2026 · resolved in 29m
Some customers using Sparkpost (US hosted) for email may be seeing delayed or slow sends
Affected: Global Campaign Sends
- Degraded performanceSep 22, 2026 · resolved in 56m
Timeouts on User Update API Endpoints
Affected: Global API Success
- Degraded performanceSep 10, 2026 · resolved in 2h 23m
EU platform slowness and gateway errors
Affected: Global Web Application, Global API Success, Global Journey Processing
- Degraded performanceSep 1, 2026 · resolved in 58m
Subset of customers using Twilio for SMS seeing a portion of messages getting droppped
Affected: Global Campaign Sends
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- RudderStack · #4 · 99.94% uptime
- Optimove · #6 · 99.88% uptime
See the full most reliable marketing automation & customer data platforms ranking →