Marketing Automation & CDPs · reliability comparison
Hightouch vs Klaviyo: which is more reliable? (2026)
Hightouch is more reliable than Klaviyo, scoring 89.2 vs 62.2 out of 100. Over the last 90 days Hightouch reported 9 incidents and Klaviyo reported 13, with effective uptime of 99.92% and 99.26% respectively. Hightouch resolves incidents faster on average (1h 14m).
Data updated Nov 1, 2026 · How we score
| Metric | Hightouch | Klaviyo |
|---|---|---|
| Reliability score | 89.2 | 62.2 |
| Rank (marketing automation platforms) | #5 | #11 |
| Uptime (90 days) | 99.92% | 99.26% |
| Incidents (90 days) | 9 | 13 |
| Partial / major outages | 1 | 5 |
| Avg time to resolve | 1h 14m | 3h 39m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Hightouch and Klaviyo differ
- Klaviyo reported 44% more incidents than Hightouch over the last 90 days (13 vs 9).
- Klaviyo had 5 partial or major outages, compared with 1 for Hightouch.
- Hightouch fixes problems faster: 1h 14m on average, against 3h 39m for Klaviyo (3.0× quicker).
- Hightouch's longest outage on record lasted 1h 14m (May 8, 2026); Klaviyo's lasted 2d 1h (May 5, 2026).
90-day uptime
Hightouch
Klaviyo
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Recent Klaviyo incidents
- Partial outageOct 29, 2026 · resolved in 2h 10m
Campaign Sending Delaysofficial update ↗
Affected: Email Sending, Text Message Sending, WhatsApp Sending, Mobile Push Sending
- InformationalOct 28, 2026 · resolved in 23h 43m
Affected: Email Sending, Text Message Sending, WhatsApp Sending, Mobile Push Sending, Processing
- Partial outageOct 22, 2026 · resolved in 14h 47m
Outbound Webhook Delaysofficial update ↗
Affected: Analytics
- Partial outageOct 17, 2026 · resolved in 4h 49m
Flow Sending Delaysofficial update ↗
Affected: Email Sending, Text Message Sending, WhatsApp Sending, Mobile Push Sending, Flow Editor, Processing
- Degraded performanceOct 9, 2026 · resolved in 2h 6m
Analytics Events Processing Delays
Affected: Segments, Profiles, Analytics
- Major outageOct 8, 2026 · resolved in 1h 13m
Login and page loading issuesofficial update ↗
Affected: Klaviyo App
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →