Marketing Automation & CDPs · reliability comparison
Hightouch vs Optimove: which is more reliable? (2026)
Hightouch is more reliable than Optimove, scoring 89.2 vs 80.0 out of 100. Over the last 90 days Hightouch reported 9 incidents and Optimove reported 1, with effective uptime of 99.92% and 99.88% respectively. Hightouch resolves incidents faster on average (1h 14m).
Data updated Nov 1, 2026 · How we score
| Metric | Hightouch | Optimove |
|---|---|---|
| Reliability score | 89.2 | 80.0 |
| Rank (marketing automation platforms) | #5 | #6 |
| Uptime (90 days) | 99.92% | 99.88% |
| Incidents (90 days) | 9 | 1 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 1h 14m | 15h 59m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Hightouch and Optimove differ
- Hightouch reported 9× as many incidents as Optimove over the last 90 days (9 vs 1).
- Hightouch had 1 partial or major outage, compared with 0 for Optimove.
- Hightouch fixes problems faster: 1h 14m on average, against 15h 59m for Optimove (13.0× quicker).
- Hightouch's longest outage on record lasted 1h 14m (May 8, 2026); Optimove's lasted 11h 21m (Jan 23, 2026).
90-day uptime
Hightouch
Optimove
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Recent Optimove incidents
- Degraded performanceAug 7, 2026 · resolved in 15h 59m
Optimail | Campaign Execution Issue
Affected: Optimail
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →