Marketing Automation & CDPs · reliability comparison
Hightouch vs RudderStack: which is more reliable? (2026)
RudderStack is more reliable than Hightouch, scoring 93.0 vs 89.2 out of 100. Over the last 90 days Hightouch reported 9 incidents and RudderStack reported 3, with effective uptime of 99.92% and 99.94% respectively. RudderStack resolves incidents faster on average (57m).
Data updated Nov 1, 2026 · How we score
| Metric | Hightouch | RudderStack |
|---|---|---|
| Reliability score | 89.2 | 93.0 |
| Rank (marketing automation platforms) | #5 | #4 |
| Uptime (90 days) | 99.92% | 99.94% |
| Incidents (90 days) | 9 | 3 |
| Partial / major outages | 1 | 1 |
| Avg time to resolve | 1h 14m | 57m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Hightouch and RudderStack differ
- Hightouch reported 3× as many incidents as RudderStack over the last 90 days (9 vs 3).
- RudderStack fixes problems faster: 57m on average, against 1h 14m for Hightouch.
- Hightouch's longest outage on record lasted 1h 14m (May 8, 2026); RudderStack's lasted 1h 36m (Jun 30, 2026).
90-day uptime
Hightouch
RudderStack
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Recent RudderStack incidents
- Major outageSep 29, 2026 · resolved in 1h 1m
Data Ingestion Issue in the EU regionofficial update ↗
Affected: Data Ingestion (EU)
- Degraded performanceSep 21, 2026 · resolved in 35m
Increased latency in US data processing pipeline
Affected: Data Processing Pipeline (US)
- Degraded performanceAug 17, 2026 · resolved in 1h 14m
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- Optimove · #6 · 99.88% uptime
See the full most reliable marketing automation & customer data platforms ranking →