Marketing Automation & CDPs · reliability comparison
HubSpot Marketing Hub vs Optimove: which is more reliable? (2026)
HubSpot Marketing Hub is more reliable than Optimove, scoring 96.2 vs 80.0 out of 100. Over the last 90 days HubSpot Marketing Hub reported 10 incidents and Optimove reported 1, with effective uptime of 100% and 99.88% respectively.
Data updated Nov 1, 2026 · How we score
| Metric | HubSpot Marketing Hub | Optimove |
|---|---|---|
| Reliability score | 96.2 | 80.0 |
| Rank (marketing automation platforms) | #1 | #6 |
| Uptime (90 days) | 100% | 99.88% |
| Incidents (90 days) | 10 | 1 |
| Partial / major outages | 0 | 0 |
| Avg time to resolve | — | 15h 59m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where HubSpot Marketing Hub and Optimove differ
- HubSpot Marketing Hub reported 10× as many incidents as Optimove over the last 90 days (10 vs 1).
- HubSpot Marketing Hub's longest incident on record lasted 3d (Jul 14, 2026); Optimove's lasted 11h 21m (Jan 23, 2026).
90-day uptime
HubSpot Marketing Hub
Optimove
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent HubSpot Marketing Hub incidents
- InformationalOct 23, 2026 · resolved in 2h 47m
Some HubSpot tools may be unavailable for some users
Affected: CRM, Marketing Tools, Website, Sales Tools, Service Tools, Chat & Automation +5 more
- InformationalOct 22, 2026 · resolved in 1h 53m
- InformationalOct 8, 2026 · resolved in 1h 35m
Marketing email statistics are delayed
Affected: Marketing Tools, Reports
- InformationalOct 2, 2026 · resolved in 1h 53m
HubSpot is experiencing issues
Affected: CRM, Marketing Tools, Chat & Automation
- InformationalSep 23, 2026 · resolved in 13m
- InformationalSep 8, 2026 · resolved in 59m
Recent Optimove incidents
- Degraded performanceAug 7, 2026 · resolved in 15h 59m
Optimail | Campaign Execution Issue
Affected: Optimail
Other marketing automation platforms to consider
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →