Marketing Automation & CDPs · reliability comparison
Iterable vs Adobe Marketo Engage: which is more reliable? (2026)
Iterable is more reliable than Adobe Marketo Engage, scoring 93.7 vs 33.1 out of 100. Over the last 90 days Iterable reported 4 incidents and Adobe Marketo Engage reported 30, with effective uptime of 99.96% and 97.63% respectively. Iterable resolves incidents faster on average (1h 12m).
Data updated Nov 1, 2026 · How we score
| Metric | Iterable | Adobe Marketo Engage |
|---|---|---|
| Reliability score | 93.7 | 33.1 |
| Rank (marketing automation platforms) | #3 | #14 |
| Uptime (90 days) | 99.96% | 97.63% |
| Incidents (90 days) | 4 | 30 |
| Partial / major outages | 0 | 10 |
| Avg time to resolve | 1h 12m | 11h 1m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Iterable and Adobe Marketo Engage differ
- Adobe Marketo Engage reported 7.5× as many incidents as Iterable over the last 90 days (30 vs 4).
- Adobe Marketo Engage had 10 partial or major outages, compared with 0 for Iterable.
- Iterable fixes problems faster: 1h 12m on average, against 11h 1m for Adobe Marketo Engage (9.2× quicker).
- Iterable's longest outage on record lasted 40m (Jul 16, 2026); Adobe Marketo Engage's lasted 4h 49m (Oct 13, 2026).
90-day uptime
Iterable
Adobe Marketo Engage
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Iterable incidents
- Degraded performanceOct 28, 2026 · resolved in 29m
Some customers using Sparkpost (US hosted) for email may be seeing delayed or slow sends
Affected: Global Campaign Sends
- Degraded performanceSep 22, 2026 · resolved in 56m
Timeouts on User Update API Endpoints
Affected: Global API Success
- Degraded performanceSep 10, 2026 · resolved in 2h 23m
EU platform slowness and gateway errors
Affected: Global Web Application, Global API Success, Global Journey Processing
- Degraded performanceSep 1, 2026 · resolved in 58m
Subset of customers using Twilio for SMS seeing a portion of messages getting droppped
Affected: Global Campaign Sends
Recent Adobe Marketo Engage incidents
- Degraded performanceOct 21, 2026 · resolved in 5h 14m
- Degraded performanceOct 21, 2026 · resolved in 2h 43m
- Partial outageOct 21, 2026 · resolved in 1h 58m
- Degraded performanceOct 15, 2026 · resolved in 7h 6m
- Partial outageOct 14, 2026 · resolved in 1h 38m
- Partial outageOct 13, 2026 · resolved in 4h 49m
A subset of Adobe Marketo Engage customers hosted in the Americas region may be experiencing intermittent issues accessing the Marketo En…official update ↗
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →