Marketing Automation & CDPs · reliability comparison
Braze vs Census: which is more reliable? (2026)
Braze and Census are effectively tied on reliability (78.0 vs 78.8). Over the last 90 days Braze reported 4 incidents and Census reported 5, with effective uptime of 99.65% and 99.72% respectively. Census resolves incidents faster on average (2h 13m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | Census |
|---|---|---|
| Reliability score | 78.0 | 78.8 |
| Rank (marketing automation platforms) | #8 | #7 |
| Uptime (90 days) | 99.65% | 99.72% |
| Incidents (90 days) | 4 | 5 |
| Partial / major outages | 1 | 5 |
| Avg time to resolve | 2h 52m | 2h 13m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and Census differ
- Census reported 25% more incidents than Braze over the last 90 days (5 vs 4).
- Census had 5 partial or major outages, compared with 1 for Braze.
- Census fixes problems faster: 2h 13m on average, against 2h 52m for Braze.
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); Census's lasted 5h 7m (Jan 5, 2026).
90-day uptime
Braze
Census
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent Census incidents
- Partial outageOct 1, 2026 · resolved in 3h 16m
Sync Outage in azure-eastus region
Affected: Sync Engine
- Partial outageSep 16, 2026 · resolved in 3h 51m
LinkedIn Sync Failures - server responding with status 426
Affected: Census Sync Management UI
- Major outageSep 9, 2026 · resolved in 52m
Affected: Census Sync Management UI
- Partial outageSep 8, 2026 · resolved in 2h 2m
Affected: Census Sync Management UI
- Partial outageAug 26, 2026 · resolved in 1h 2m
Facebook (Meta) Sync Failures - API access disrupted
Affected: Census Sync Management UI, Sync Engine
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →