Marketing Automation & CDPs · reliability comparison
Braze vs HubSpot Marketing Hub: which is more reliable? (2026)
HubSpot Marketing Hub is more reliable than Braze, scoring 96.2 vs 78.0 out of 100. Over the last 90 days Braze reported 4 incidents and HubSpot Marketing Hub reported 10, with effective uptime of 99.65% and 100% respectively.
Data updated Nov 1, 2026 · How we score
| Metric | Braze | HubSpot Marketing Hub |
|---|---|---|
| Reliability score | 78.0 | 96.2 |
| Rank (marketing automation platforms) | #8 | #1 |
| Uptime (90 days) | 99.65% | 100% |
| Incidents (90 days) | 4 | 10 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 2h 52m | — |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and HubSpot Marketing Hub differ
- HubSpot Marketing Hub reported 2.5× as many incidents as Braze over the last 90 days (10 vs 4).
- Braze had 1 partial or major outage, compared with 0 for HubSpot Marketing Hub.
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); HubSpot Marketing Hub's lasted 3d (Jul 14, 2026).
90-day uptime
Braze
HubSpot Marketing Hub
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent HubSpot Marketing Hub incidents
- InformationalOct 23, 2026 · resolved in 2h 47m
Some HubSpot tools may be unavailable for some users
Affected: CRM, Marketing Tools, Website, Sales Tools, Service Tools, Chat & Automation +5 more
- InformationalOct 22, 2026 · resolved in 1h 53m
- InformationalOct 8, 2026 · resolved in 1h 35m
Marketing email statistics are delayed
Affected: Marketing Tools, Reports
- InformationalOct 2, 2026 · resolved in 1h 53m
HubSpot is experiencing issues
Affected: CRM, Marketing Tools, Chat & Automation
- InformationalSep 23, 2026 · resolved in 13m
- InformationalSep 8, 2026 · resolved in 59m
Other marketing automation platforms to consider
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →