Marketing Automation & CDPs · reliability comparison
Braze vs Optimove: which is more reliable? (2026)
Optimove is more reliable than Braze, scoring 80.0 vs 78.0 out of 100. Over the last 90 days Braze reported 4 incidents and Optimove reported 1, with effective uptime of 99.65% and 99.88% respectively. Braze resolves incidents faster on average (2h 52m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | Optimove |
|---|---|---|
| Reliability score | 78.0 | 80.0 |
| Rank (marketing automation platforms) | #8 | #6 |
| Uptime (90 days) | 99.65% | 99.88% |
| Incidents (90 days) | 4 | 1 |
| Partial / major outages | 1 | 0 |
| Avg time to resolve | 2h 52m | 15h 59m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and Optimove differ
- Braze reported 4× as many incidents as Optimove over the last 90 days (4 vs 1).
- Braze had 1 partial or major outage, compared with 0 for Optimove.
- Braze fixes problems faster: 2h 52m on average, against 15h 59m for Optimove (5.6× quicker).
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); Optimove's lasted 11h 21m (Jan 23, 2026).
90-day uptime
Braze
Optimove
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent Optimove incidents
- Degraded performanceAug 7, 2026 · resolved in 15h 59m
Optimail | Campaign Execution Issue
Affected: Optimail
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →