Marketing Automation & CDPs · reliability comparison
Census vs Salesforce Marketing Cloud: which is more reliable? (2026)
Census is more reliable than Salesforce Marketing Cloud, scoring 78.8 vs 45.7 out of 100. Over the last 90 days Census reported 5 incidents and Salesforce Marketing Cloud reported 5, with effective uptime of 99.72% and 98.75% respectively. Census resolves incidents faster on average (2h 13m).
Data updated Nov 1, 2026 · How we score
| Metric | Census | Salesforce Marketing Cloud |
|---|---|---|
| Reliability score | 78.8 | 45.7 |
| Rank (marketing automation platforms) | #7 | #13 |
| Uptime (90 days) | 99.72% | 98.75% |
| Incidents (90 days) | 5 | 5 |
| Partial / major outages | 5 | 1 |
| Avg time to resolve | 2h 13m | 19h 46m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Census and Salesforce Marketing Cloud differ
- Census had 5 partial or major outages, compared with 1 for Salesforce Marketing Cloud.
- Census fixes problems faster: 2h 13m on average, against 19h 46m for Salesforce Marketing Cloud (8.9× quicker).
- Census's longest outage on record lasted 5h 7m (Jan 5, 2026); Salesforce Marketing Cloud's lasted 37m (Oct 20, 2026).
90-day uptime
Census
Salesforce Marketing Cloud
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Census incidents
- Partial outageOct 1, 2026 · resolved in 3h 16m
Sync Outage in azure-eastus regionofficial update ↗
Affected: Sync Engine
- Partial outageSep 16, 2026 · resolved in 3h 51m
LinkedIn Sync Failures - server responding with status 426official update ↗
Affected: Census Sync Management UI
- Major outageSep 9, 2026 · resolved in 52m
App failing to loadofficial update ↗
Affected: Census Sync Management UI
- Partial outageSep 8, 2026 · resolved in 2h 2m
Degraded UI performanceofficial update ↗
Affected: Census Sync Management UI
- Partial outageAug 26, 2026 · resolved in 1h 2m
Facebook (Meta) Sync Failures - API access disrupted
Affected: Census Sync Management UI, Sync Engine
Recent Salesforce Marketing Cloud incidents
- Degraded performanceOct 30, 2026 · resolved in 11h 38m
Marketing Cloud Engagement Degradation (105 instances)
Affected: MarketingCloudCoreService
- Degraded performanceOct 26, 2026 · resolved in 3h 8m
Performance Degradation (259 instances)
Affected: EmailStudio
- Partial outageOct 20, 2026 · resolved in 37m
Service Disruption (26 instances)
Affected: MarketingCloudCoreService, MarketingCloudLogin
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (246 instances)
Affected: AutomationStudio
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (57 instances)
Affected: AutomationStudio
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →