Marketing Automation & CDPs · reliability comparison
RudderStack vs Salesforce Marketing Cloud: which is more reliable? (2026)
RudderStack is more reliable than Salesforce Marketing Cloud, scoring 93.0 vs 45.9 out of 100. Over the last 90 days RudderStack reported 3 incidents and Salesforce Marketing Cloud reported 5, with effective uptime of 99.94% and 98.76% respectively. RudderStack resolves incidents faster on average (57m).
Data updated Nov 2, 2026 · How we score
| Metric | RudderStack | Salesforce Marketing Cloud |
|---|---|---|
| Reliability score | 93.0 | 45.9 |
| Rank (marketing automation platforms) | #4 | #13 |
| Uptime (90 days) | 99.94% | 98.76% |
| Incidents (90 days) | 3 | 5 |
| Partial / major outages | 1 | 1 |
| Avg time to resolve | 57m | 19h 46m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where RudderStack and Salesforce Marketing Cloud differ
- Salesforce Marketing Cloud reported 67% more incidents than RudderStack over the last 90 days (5 vs 3).
- RudderStack fixes problems faster: 57m on average, against 19h 46m for Salesforce Marketing Cloud (20.9× quicker).
- RudderStack's longest outage on record lasted 1h 36m (Jun 30, 2026); Salesforce Marketing Cloud's lasted 37m (Oct 20, 2026).
90-day uptime
RudderStack
Salesforce Marketing Cloud
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent RudderStack incidents
- Major outageSep 29, 2026 · resolved in 1h 1m
Data Ingestion Issue in the EU regionofficial update ↗
Affected: Data Ingestion (EU)
- Degraded performanceSep 21, 2026 · resolved in 35m
Increased latency in US data processing pipeline
Affected: Data Processing Pipeline (US)
- Degraded performanceAug 17, 2026 · resolved in 1h 14m
Recent Salesforce Marketing Cloud incidents
- Degraded performanceOct 30, 2026 · resolved in 11h 38m
Marketing Cloud Engagement Degradation (105 instances)
Affected: MarketingCloudCoreService
- Degraded performanceOct 26, 2026 · resolved in 3h 8m
Performance Degradation (259 instances)
Affected: EmailStudio
- Partial outageOct 20, 2026 · resolved in 37m
Service Disruption (26 instances)
Affected: MarketingCloudCoreService, MarketingCloudLogin
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (246 instances)
Affected: AutomationStudio
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (57 instances)
Affected: AutomationStudio
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →