Marketing Automation & CDPs · reliability comparison
Braze vs Twilio Segment: which is more reliable? (2026)
Braze is more reliable than Twilio Segment, scoring 78.0 vs 60.5 out of 100. Over the last 90 days Braze reported 4 incidents and Twilio Segment reported 10, with effective uptime of 99.65% and 99.35% respectively. Braze resolves incidents faster on average (2h 52m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | Twilio Segment |
|---|---|---|
| Reliability score | 78.0 | 60.5 |
| Rank (marketing automation platforms) | #8 | #12 |
| Uptime (90 days) | 99.65% | 99.35% |
| Incidents (90 days) | 4 | 10 |
| Partial / major outages | 1 | 3 |
| Avg time to resolve | 2h 52m | 8h 15m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and Twilio Segment differ
- Twilio Segment reported 2.5× as many incidents as Braze over the last 90 days (10 vs 4).
- Twilio Segment had 3 partial or major outages, compared with 1 for Braze.
- Braze fixes problems faster: 2h 52m on average, against 8h 15m for Twilio Segment (2.9× quicker).
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); Twilio Segment's lasted 10h 18m (Dec 16, 2025).
90-day uptime
Braze
Twilio Segment
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent Twilio Segment incidents
- Degraded performanceOct 26, 2026 · resolved in 16h 20m
Affected: Streaming Destinations (US), Reverse ETL (EU), Streaming Destinations (EU), Reverse ETL (US)
- Degraded performanceOct 2, 2026 · resolved in 1h 16m
Audience & Journey data delivery delay in EU region
Affected: Engage (EU), Linked Audiences (EU), Journeys (EU)
- Degraded performanceOct 1, 2026 · resolved in 8h 33m
Braze Web Event Delivery is experience event delivery issue
Affected: Streaming Destinations (US), Streaming Destinations (EU)
- Degraded performanceSep 16, 2026 · resolved in 2h 10m
Actions S3 is currently experience formatting issues with the delivered events
Affected: Streaming Destinations (US), Engage (US), Streaming Destinations (EU), Engage (EU), Profiles Sync, Journeys (US) +1 more
- Partial outageSep 10, 2026 · resolved in 1h 11m
SSO Login Issues with the Segment App
Affected: Web Interface (US)
- Partial outageSep 3, 2026 · resolved in 4h 11m
Affected: Web Interface (US), Engage (US)
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →