Marketing Automation & CDPs · reliability comparison
Hightouch vs Twilio Segment: which is more reliable? (2026)
Hightouch is more reliable than Twilio Segment, scoring 89.2 vs 60.5 out of 100. Over the last 90 days Hightouch reported 9 incidents and Twilio Segment reported 10, with effective uptime of 99.92% and 99.35% respectively. Hightouch resolves incidents faster on average (1h 14m).
Data updated Nov 1, 2026 · How we score
| Metric | Hightouch | Twilio Segment |
|---|---|---|
| Reliability score | 89.2 | 60.5 |
| Rank (marketing automation platforms) | #5 | #12 |
| Uptime (90 days) | 99.92% | 99.35% |
| Incidents (90 days) | 9 | 10 |
| Partial / major outages | 1 | 3 |
| Avg time to resolve | 1h 14m | 8h 15m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Hightouch and Twilio Segment differ
- Twilio Segment reported 11% more incidents than Hightouch over the last 90 days (10 vs 9).
- Twilio Segment had 3 partial or major outages, compared with 1 for Hightouch.
- Hightouch fixes problems faster: 1h 14m on average, against 8h 15m for Twilio Segment (6.7× quicker).
- Hightouch's longest outage on record lasted 1h 14m (May 8, 2026); Twilio Segment's lasted 10h 18m (Dec 16, 2025).
90-day uptime
Hightouch
Twilio Segment
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Hightouch incidents
- Degraded performanceSep 29, 2026 · resolved in 1h 9m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 24, 2026 · resolved in <1m
- Degraded performanceSep 21, 2026 · resolved in 1h 26m
Slow Application Loading and Intermittent UI Errors
Affected: Reverse ETL, Customer Studio, Intelligence
- InformationalSep 18, 2026 · resolved in <1m
- Degraded performanceSep 4, 2026 · resolved in 53m
Affected: AWS ap-south-1 (Mumbai), AWS eu-west-1 (Ireland), AWS us-east-1 (N. Virginia), GCP us-east4 (N. Virginia), GCP europe-west1 (Belgium), Azure eastus (Virginia)
- Partial outageAug 19, 2026 · resolved in 1h 13m
Affected: Reverse ETL, Customer Studio, Intelligence
Recent Twilio Segment incidents
- Degraded performanceOct 26, 2026 · resolved in 16h 20m
Affected: Streaming Destinations (US), Reverse ETL (EU), Streaming Destinations (EU), Reverse ETL (US)
- Degraded performanceOct 2, 2026 · resolved in 1h 16m
Audience & Journey data delivery delay in EU region
Affected: Engage (EU), Linked Audiences (EU), Journeys (EU)
- Degraded performanceOct 1, 2026 · resolved in 8h 33m
Braze Web Event Delivery is experience event delivery issue
Affected: Streaming Destinations (US), Streaming Destinations (EU)
- Degraded performanceSep 16, 2026 · resolved in 2h 10m
Actions S3 is currently experience formatting issues with the delivered events
Affected: Streaming Destinations (US), Engage (US), Streaming Destinations (EU), Engage (EU), Profiles Sync, Journeys (US) +1 more
- Partial outageSep 10, 2026 · resolved in 1h 11m
SSO Login Issues with the Segment App
Affected: Web Interface (US)
- Partial outageSep 3, 2026 · resolved in 4h 11m
Issue with Engage UIofficial update ↗
Affected: Web Interface (US), Engage (US)
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →