Marketing Automation & CDPs · reliability comparison
HubSpot Marketing Hub vs Twilio Segment: which is more reliable? (2026)
HubSpot Marketing Hub is more reliable than Twilio Segment, scoring 96.2 vs 60.5 out of 100. Over the last 90 days HubSpot Marketing Hub reported 10 incidents and Twilio Segment reported 10, with effective uptime of 100% and 99.35% respectively.
Data updated Nov 1, 2026 · How we score
| Metric | HubSpot Marketing Hub | Twilio Segment |
|---|---|---|
| Reliability score | 96.2 | 60.5 |
| Rank (marketing automation platforms) | #1 | #12 |
| Uptime (90 days) | 100% | 99.35% |
| Incidents (90 days) | 10 | 10 |
| Partial / major outages | 0 | 3 |
| Avg time to resolve | — | 8h 15m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where HubSpot Marketing Hub and Twilio Segment differ
- Twilio Segment had 3 partial or major outages, compared with 0 for HubSpot Marketing Hub.
- HubSpot Marketing Hub's longest incident on record lasted 3d (Jul 14, 2026); Twilio Segment's lasted 10h 18m (Dec 16, 2025).
90-day uptime
HubSpot Marketing Hub
Twilio Segment
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent HubSpot Marketing Hub incidents
- InformationalOct 23, 2026 · resolved in 2h 47m
Some HubSpot tools may be unavailable for some users
Affected: CRM, Marketing Tools, Website, Sales Tools, Service Tools, Chat & Automation +5 more
- InformationalOct 22, 2026 · resolved in 1h 53m
- InformationalOct 8, 2026 · resolved in 1h 35m
Marketing email statistics are delayed
Affected: Marketing Tools, Reports
- InformationalOct 2, 2026 · resolved in 1h 53m
HubSpot is experiencing issues
Affected: CRM, Marketing Tools, Chat & Automation
- InformationalSep 23, 2026 · resolved in 13m
- InformationalSep 8, 2026 · resolved in 59m
Recent Twilio Segment incidents
- Degraded performanceOct 26, 2026 · resolved in 16h 20m
Affected: Streaming Destinations (US), Reverse ETL (EU), Streaming Destinations (EU), Reverse ETL (US)
- Degraded performanceOct 2, 2026 · resolved in 1h 16m
Audience & Journey data delivery delay in EU region
Affected: Engage (EU), Linked Audiences (EU), Journeys (EU)
- Degraded performanceOct 1, 2026 · resolved in 8h 33m
Braze Web Event Delivery is experience event delivery issue
Affected: Streaming Destinations (US), Streaming Destinations (EU)
- Degraded performanceSep 16, 2026 · resolved in 2h 10m
Actions S3 is currently experience formatting issues with the delivered events
Affected: Streaming Destinations (US), Engage (US), Streaming Destinations (EU), Engage (EU), Profiles Sync, Journeys (US) +1 more
- Partial outageSep 10, 2026 · resolved in 1h 11m
SSO Login Issues with the Segment App
Affected: Web Interface (US)
- Partial outageSep 3, 2026 · resolved in 4h 11m
Issue with Engage UIofficial update ↗
Affected: Web Interface (US), Engage (US)
Other marketing automation platforms to consider
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
- Hightouch · #5 · 99.92% uptime
See the full most reliable marketing automation & customer data platforms ranking →