Marketing Automation & CDPs · reliability comparison
Braze vs Salesforce Marketing Cloud: which is more reliable? (2026)
Braze is more reliable than Salesforce Marketing Cloud, scoring 78.0 vs 45.7 out of 100. Over the last 90 days Braze reported 4 incidents and Salesforce Marketing Cloud reported 5, with effective uptime of 99.65% and 98.75% respectively. Braze resolves incidents faster on average (2h 52m).
Data updated Nov 1, 2026 · How we score
| Metric | Braze | Salesforce Marketing Cloud |
|---|---|---|
| Reliability score | 78.0 | 45.7 |
| Rank (marketing automation platforms) | #8 | #13 |
| Uptime (90 days) | 99.65% | 98.75% |
| Incidents (90 days) | 4 | 5 |
| Partial / major outages | 1 | 1 |
| Avg time to resolve | 2h 52m | 19h 46m |
| Outages we detected | 0 | 0 |
| Transparency score | 100/100 | 100/100 |
Where Braze and Salesforce Marketing Cloud differ
- Salesforce Marketing Cloud reported 25% more incidents than Braze over the last 90 days (5 vs 4).
- Braze fixes problems faster: 2h 52m on average, against 19h 46m for Salesforce Marketing Cloud (6.9× quicker).
- Braze's longest outage on record lasted 6h 52m (Sep 16, 2026); Salesforce Marketing Cloud's lasted 37m (Oct 20, 2026).
90-day uptime
Braze
Salesforce Marketing Cloud
- No incidents
- Degraded
- Partial outage
- Major outage
- No data
Recent Braze incidents
- Major outageSep 16, 2026 · resolved in 6h 52m
Braze Support Services Outageofficial update ↗
Affected: Braze Support Services
- Degraded performanceSep 2, 2026 · resolved in 28m
Dashboard Latency and Errors on US07
Affected: Dashboard
- Degraded performanceSep 2, 2026 · resolved in 2h 25m
Affected: Dashboard
- Degraded performanceAug 5, 2026 · resolved in 1h 41m
Issue Impacting US 01 and US 03
Affected: Dashboard, Dashboard, REST APIs, REST APIs
Recent Salesforce Marketing Cloud incidents
- Degraded performanceOct 30, 2026 · resolved in 11h 38m
Marketing Cloud Engagement Degradation (105 instances)
Affected: MarketingCloudCoreService
- Degraded performanceOct 26, 2026 · resolved in 3h 8m
Performance Degradation (259 instances)
Affected: EmailStudio
- Partial outageOct 20, 2026 · resolved in 37m
Service Disruption (26 instances)
Affected: MarketingCloudCoreService, MarketingCloudLogin
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (246 instances)
Affected: AutomationStudio
- Degraded performanceOct 3, 2026 · resolved in 1d 17h
Marketing Cloud Engagement Feature Degradation (57 instances)
Affected: AutomationStudio
Other marketing automation platforms to consider
- HubSpot Marketing Hub · #1 · 100% uptime
- Customer.io · #2 · 99.99% uptime
- Iterable · #3 · 99.96% uptime
- RudderStack · #4 · 99.94% uptime
See the full most reliable marketing automation & customer data platforms ranking →