Marketing Automation & CDPs · monthly outage report

Marketing Automation & CDPs outages: December 2025

The 15 marketing automation platforms we track reported 26 incidents in December 2025. Optimove reported the most (6). 5 had a clean month: Adobe Marketo Engage, Braze, CleverTap, Iterable, Salesforce Marketing Cloud.

VendorIncidentsPartial / majorOutage timeLongestWe detected
Optimove60—4h 24m0
Klaviyo521h 16m2h 26m0
Customer.io40—2h 6m0
Hightouch2134m34m0
HubSpot Marketing Hub20—6h 28m0
RudderStack2134m3d0
Twilio Segment2110h 18m10h 18m0
Bloomreach Engagement10—3h 29m0
Census10—35m0
MoEngage10—14h 12m0
Adobe Marketo Engage00——0
Braze00——0
CleverTap00——0
Iterable00——0
Salesforce Marketing Cloud00——0

Longest Marketing Automation & CDPs outages in December 2025

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