Marketing Automation & CDPs · monthly outage report

Marketing Automation & CDPs outages: October 2025

The 15 marketing automation platforms we track reported 37 incidents in October 2025. Hightouch reported the most (8). 5 had a clean month: Adobe Marketo Engage, Bloomreach Engagement, Customer.io, HubSpot Marketing Hub, Salesforce Marketing Cloud.

VendorIncidentsPartial / majorOutage timeLongestWe detected
Hightouch834h 12m12h 21m0
Klaviyo521d 8h1d 8h0
RudderStack516h 18m10h 34m0
Twilio Segment50—14h 20m0
Optimove4121h 58m21h 58m0
Census30—10h 43m0
Braze217h 20m7h 20m0
CleverTap2136m36m0
Iterable218h 40m3d0
MoEngage116h 46m6h 46m0
Adobe Marketo Engage00——0
Bloomreach Engagement00——0
Customer.io00——0
HubSpot Marketing Hub00——0
Salesforce Marketing Cloud00——0

Longest Marketing Automation & CDPs outages in October 2025

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